How effective is Facebook advertising? The answer comes from Facebook itself.
Some Facebook advertising (Ads) figures from the infographic:
Ben & Jerry’s amazing social media campaign 2012. Ben & Jerry’s said thanks to their Instagram followers around the world by turning some of their photos into street billboards. The Posters and billboards appear in local media in the fans own neighborhoods. Very clever social media campaign 2012 and a nice example how social media and traditional Media works very well together.