This social media examier has produced its ‘2012 Social Media Marketing Industry Report‘ and has included some good statistical information from over 3800 marketers, revealing where their focus lies within social media activities, and what works and what does not!
Ben & Jerry’s amazing social media campaign 2012. Ben & Jerry’s said thanks to their Instagram followers around the world by turning some of their photos into street billboards. The Posters and billboards appear in local media in the fans own neighborhoods. Very clever social media campaign 2012 and a nice example how social media and traditional Media works very well together.