How effective is Facebook advertising? The answer comes from Facebook itself.

Some Facebook advertising (Ads) figures from the infographic:

  • Facebook advertising (Ads)  gets 31% better brand awareness
  • Facebook advertising  (Ads)  gets 192% higher share of conversions
  • 49% of Facebook Ads campaigns have a 5-fold or better ROI

More figures from the Facebook advertising  infographic:

  • 92% trust Word of Mouth of friends and family
  • The annual growth rate for mobile use is 67%
  • Facebook is an extremely engaging place : 3.2 billion likes and comments every day


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