Influencer Research
Influencer analysis, blog research, opinion former, influencer database, influencer network

The social media analysts of the agency tobesocial create an individual method of influencer research that uses professional monitoring software. On the basis of those research results we will evaluate the opinion formers with the help of quantitative and qualitative factors to categorize the influencer. Some important evaluation factors that should be implemented into the recommendation and word-of-mouth marketing are for example expertise, range, influence, neutrality, engagement and regularity.